Aman Swaraj — Growth Architect | Master Plan v4.2
DWG-001 · MASTER PLAN v4.2 · GROWTH ARCHITECTURE

Architecting the
Growth Corridor
for Global D2C &
Quick Commerce Brands.

← 780PX — HEADLINE ZONE →

Performance Marketing Leader with 4+ years of experience leveraging Agentic AI and automation to compress time-to-lead and drive scalable revenue across 7 international markets.

4.0×Avg ROAS
₹2.3Cr+Ad Spend Managed
7International Markets
45%Revenue Growth
25%CPA Reduction
60 DaysFlipkart Gold
S.01 END — S.02 BEGIN
S.02 — Core Competencies
DWG-002 · The Big Four

The Big Four

← 1200PX — PILLARS ZONE →

* These four domains are where results compound. — A.S.

REF-2.1 · Meta Ads Mastery
₹1.8Cr+
Meta Ads Mastery
Core Metric ₹1.8Cr+ Managed Spend
Key Results 45% revenue growth & 60% engagement lift within a 4-month window
Strategy High-velocity creative testing (UGC & ad creatives) combined with precision audience segmentation
→ creative refresh every 72hrs is the performance edge ✓
REF-2.2 · Google Ads & Search
−25% CPA
Google Ads & Search
Core Metric −25% CPA Reduction
Key Results Scaled reach across 6+ new networks within 2 months, diversifying lead sources beyond a single channel
Strategy Programmatic scaling across Trade Desk & Smarty with full attribution coverage via GA4 and Clarity
→ cross-network attribution is the strategic unlock ✓
REF-2.3 · Quick Commerce
Dark Store
Quick Commerce (Q-Comm)
Core Metric Dark Store Visibility
Key Results Scaled brand presence on Blinkit, Zepto & Swiggy Instamart
Strategy Hyper-local ad targeting, pincode-level optimisation & dark store inventory alignment to minimise stock-outs
→ immediate conversion through localised availability ✓
REF-2.4 · Marketplaces
Gold / 60D
Marketplaces
Core Metric Flipkart Gold in 60 Days · +24% Visibility
Key Results Accelerated Flipkart seller status to Gold in 60 days & boosted overall visibility by 24%
Strategy Scaled across Amazon, Flipkart & Meesho through catalogue optimisation, A+ content & keyword-level bid management
→ catalogue health + sponsored ads = compound visibility ✓
S.03 — Competitive Edge
DWG-003 · Agentic AI Workflow

The Agentic AI Workflow

← ALWAYS-ON INTELLIGENCE LAYER →
DWG-003 · AGENT MAP
LIVE
← AGENTIC AI ARCHITECTURE · MOTION GRAPHIC →
SIGNAL-FEED · REAL-TIME DATA STREAMS
REC
← LIVE SIGNAL FEED · DATA STREAM MONITOR →
AGENT-001 · A2A PROTOCOL

Market Intelligence Agent

An always-on research engine using A2A agents to scrape competitor ad libraries, landing pages, and pricing in real-time. Zero manual effort. 24/7 signal capture.

→ competitor blind spots become our attack vectors
AGENT-002 · MCP + ACP STACK

Automated Campaign Reporting

Data orchestration systems using MCP and ACP to pull real-time metrics from Meta and Google into unified Looker Studio dashboards. No more manual exports.

→ decisions at speed of data, not speed of spreadsheets
AGENT-003 · SEO × ADS MERGE

Content Planning Agent

An orchestrated system that merges ad platform audience data with SEO keyword signals to prioritize conversion-ready creatives before budget is spent.

→ intent-first content = higher ROAS by default
S.04 — High-Impact Results
DWG-004 · Case Studies

Case Studies

← FOUR VERIFIED OUTCOMES — SCALE 1:1 →
CASE-4.1 · US D2C · CROSS-BORDER
Bushbalm
US Market · Affiliate Scaling
+12%
Partner-Driven Revenue Growth

Directed cross-border growth and scaled a US-wide affiliate network end-to-end. Structured partner onboarding, commission architecture, and performance tracking that drove compounding partner revenue.

international ops ✓
→ Read full case study
CASE-4.2 · D2C · CAC/LTV OPTIMISATION
House of Alt
India Market · Test-and-Learn
+45%
Revenue Growth in 4 Months

Optimized to strict CAC/LTV benchmarks across the entire funnel. Intensive test-and-learn frameworks across creative, targeting, and landing pages delivered 45% revenue growth in just 4 months.

4 months. !
→ Read full case study
CASE-4.3 · B2C · SEO + UX
Light Library
India Market · Organic + Tech
+35%
Organic Traffic · 70% Faster Load

Re-architected SEO strategy and UX infrastructure from ground up. Technical SEO fixes, content restructuring, and Core Web Vitals optimisation resulted in 35% more organic traffic and 70% faster page load.

tech + content synergy
→ Read full case study
CASE-4.4 · PUBLIC SECTOR · COMMS
Public Outreach
National Scale · Election Comms
2.8Cr
People Reached in 30 Days

Orchestrated digital communications for a high-stakes election campaign. Multi-channel digital strategy reaching 2.8 crore people across platforms in just 30 days with precision targeting and message architecture.

30 days. 2.8 crore.
→ Read full case study
← ALL CASE STUDIES & GROWTH BLOGS →
→ View All Case Studies & Blogs

amanswaraj.com/casestudy

S.05 — Technical Authority
DWG-005 · Tools & Certifications

Technical Stack

← APPROVED TOOLSET — CERTIFIED OPERATOR →
// Analytics & CRO
GA4 Firebase Clarity Looker Studio Hotjar
// Paid Media Platforms
Meta Ads Google Ads Trade Desk Smarty DV360
// Automation & AI
n8n Make OpenAI API MCP A2A Agents ACP
// Marketplaces
Flipkart Ads Amazon Ads Blinkit Zepto
// Verified Certifications
Prompt Engineering & Programming with OpenAI
Columbia University · Verified
Trade Desk DSP Certification
The Trade Desk · Programmatic
Google Ads — Search & Display
Google · Certified Operator
Web Analytics Certification
Accenture · Digital Analytics
Server-Side Tracking Expert
Stape · Certified Specialist
→ all certs are active + verifiable on request. no fluff, just proof.
S.06 — Direct Lines
DWG-006 · Three Channels

Pick Your Channel

← THREE PATHS · SAME OUTCOME →

* each channel routes to a focused growth diagnosis. — A.S.

CH-6.1 · Paid 1-on-1

Topmate

Structured paid sessions for founders & marketers who want a deep audit. Pre-built priority slots, clear deliverables, no back-and-forth.

Open Topmate
CH-6.2 · Network

LinkedIn

For ongoing conversations, hiring inquiries, agency partnerships, and updates on what's working in D2C performance right now.

Open LinkedIn
CH-6.3 · Free Audit

30-Min Growth Call

India-based. Available globally. Diagnosis-only — no sales pitch. Bring your ROAS, monthly spend, and biggest bottleneck.

Schedule Below
S.06 · CH-6.3 — Live Scheduler
DWG-006-A · Schedule Interface

Select a Time Slot

← CAL.COM SCHEDULING WIDGET — LIVE →

INDIA-BASED · AVAILABLE GLOBALLY · 30-MIN GROWTH AUDIT · NO SALES PITCH

Loading scheduling widget...

→ Book on Cal.com
← CAL.COM · CONNECT-WITH-AMAN-SWARAJ →
S.08 — AEO · SEO · Schema Ready
DWG-008 · Frequently Asked Questions

Frequently Asked Questions

← AI ENGINE OPTIMISED · FEATURED SNIPPET READY →

→ structured for Google's "People Also Ask", AI Overviews & voice search

A Performance Marketing Leader owns the full paid growth engine — from Meta and Google Ads strategy to programmatic scaling, marketplace visibility, and conversion rate optimisation. For D2C brands specifically, this means building attribution systems, managing CAC/LTV ratios, running high-velocity creative tests, and orchestrating cross-channel funnels that compress time-to-revenue. Aman Swaraj has managed ₹2.3Cr+ in ad spend across 7 international markets with a 4.0× average ROAS.

→ not just media buying. full-stack growth architecture.

Agentic AI refers to autonomous AI systems that take actions — not just generate content. In performance marketing, this means deploying A2A (Agent-to-Agent) systems that continuously scrape competitor ad libraries and pricing in real-time, MCP/ACP data pipelines that pull live campaign metrics into unified dashboards automatically, and content planning agents that merge audience signals with SEO keyword data to prioritise conversion-ready creatives — all without manual intervention. This compresses campaign iteration cycles from days to hours.

Quick Commerce (Q-Commerce) refers to ultra-fast delivery platforms like Blinkit, Zepto, and Swiggy Instamart that operate on 10–30 minute delivery windows via dark stores. Marketing on these platforms requires pincode-level targeting, dark store inventory alignment, platform-specific sponsored ad formats, and catalogue optimisation distinct from traditional e-commerce. A brand's visibility on Q-commerce is driven by in-app ad spend, listing quality scores, and stock availability — not just keyword bids.

→ Q-commerce is a different game. most brands play it wrong.

Server-side tracking moves data collection from the user's browser (client-side) to a secure server, bypassing ad blockers, iOS privacy restrictions, and cookie deprecation. For D2C brands running Meta or Google Ads, this means more accurate conversion data, better ROAS reporting, and improved algorithm training — especially post iOS 14. Tools like Stape enable server-side GTM containers that relay events from your server directly to ad platforms with higher match rates and full GDPR compliance.

For a new D2C brand with a tested product and landing page, paid channels like Meta Ads typically show early signal within 7–14 days of launch. However, meaningful ROAS optimisation — reaching a 3×+ return — usually requires 45–90 days of creative testing, audience learning, and funnel refinement. SEO and organic channels compound over 3–6 months. The fastest path to profitability is a hybrid approach: paid ads for immediate revenue signal, SEO for long-term CAC reduction.

→ anyone promising overnight results is lying. growth compounds.

Three things: an AI-first workflow that replaces manual research with always-on agent systems, cross-market execution experience across 7 international markets, and a data-first creative framework that treats every ad as a test with a measurable hypothesis. Unlike generalist media buyers, the approach is rooted in business outcomes — CAC, LTV, contribution margin — not vanity metrics. The track record: 4.0× average ROAS, ₹2.3Cr+ managed, 45% revenue growth delivered for D2C clients.

Three easy paths. Book a structured paid 1-on-1 session on Topmate for a deep audit. Connect on LinkedIn for ongoing partnerships and hiring conversations. Or grab a free 30-minute diagnosis call via Cal.com. All three lead to the same outcome — a clear picture of what's holding your growth back.

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